Who We Are

361°
Adventures

Started with two brothers, a couple of compasses, and the belief that getting lost together was one of the best ways to find what matters. What began as doing adventure races nearly twenty years ago eventually grew into hosting races of our own in 2012 - small at first, then bigger, as more people showed up ready for challenge and connection.

We’ve been racing for almost two decades, taking on everything from ARWS Championships and Nationals to weeklong expedition races, the Tour Divide, the Colorado Trail, and more. We love racing, we love this community, and we love KY and the rugged mountains around us.

Our mission has always been simple:
Commit to Adventure.
Show up. Give it everything you've got. See what happens.

Our goal is to create races we’d line up for ourselves: challenging but fair, rugged but welcoming, and rooted in skill, not just speed. Whether you’re brand new or deep into the sport, we want you to walk away proud of what you accomplished.

Thanks for showing up, giving your best, and trusting us with your time.

See you out there,
- Shawn

Partner With Us

We’re a small Kentucky-based business with a genuine mission: to get more people outside, moving, and discovering what they’re capable of. For nearly 15 years, we’ve built events that lean into challenge, community, and the wild beauty of our region - and we’re grateful for every person and organization that helps make them possible.

Why Sponsor a 361° Event?

Our racers aren’t just participants - they’re part of a tight-knit outdoor community that genuinely cares about the people and brands who support their adventures. They’re highly engaged, values-driven, and eager to align with companies that share a love of nature, movement, and meaningful challenge.

When you partner with us, your brand becomes part of their story - on race day, in training, and in the dozens of conversations that happen long after the event ends.
We’re deeply rooted in Kentucky, yet our draw extends across the Midwest and beyond. Racers routinely travel from 10+ states for our events, giving sponsors both local authenticity and multi-state visibility. Whether your goal is to strengthen your presence in the region or tap into an expanding adventure-minded audience, our events provide exposure that continues to grow year after year.
Adventure racers don’t just show up - they come back, often with teammates, friends, and family in tow. Many of our racers have been with us for years, and new participants quickly join that cycle.

This loyalty means your brand benefits from repeated impressions, strengthened trust, and word-of-mouth reach that only a close outdoor community can generate. A sponsorship isn’t just a one-off placement, it’s an ongoing relationship with people who remember who supported their experience.
We keep sponsorship simple, flexible, and human. Whether you want brand visibility, community impact, product placement, or full-event integration, we’ll design a partnership that meets your needs without extra layers or complications.

Our tiers are a starting point, and every partnership begins with a conversation. We’re here to create something that feels like a win for your organization, our racers, and the wider outdoor community.

Support the adventure. Shape the story.

Our Sponsorship Guide is the starting point for how your brand can join the heartbeat of our races - supporting challenge, community, and getting people outside. If you think your values align with ours, we’d love to talk.